Smart House Handovers Ecosystem
Sector
E-commerce, Real-Estate, Construction, SaaS, Mobile App
My Role
Entire product design, UX Research, UX Design, UI Design, Prototyping
Tools
Figma, Figjam, Miro, Chat-GPT, Ux Pilot, Microsoft 360, Canava
Deliverables
A web app screens in Figma.
Project Name
Australian Scaffolding e-com platform
Project Duration
4 Weeks
Project owners
Australian Scaffolding, Media Clock
Project stakeholders
BA, PM, Developers, QA, Client
Overview
The Australian Scaffolding project focused on redesigning their website to improve user accessibility, product discovery, and the overall shopping experience. The new design enabled users to search, view, and compare edge protection systems, as well as easily place enquiries or complete purchases online.
Purpose of the Web App
The main objective was to create a seamless digital experience that allowed users to browse products, filter by category, view detailed technical information, and directly purchase or enquire about products. The site also needed to reflect the brand’s industry authority while maintaining simplicity for both commercial and residential customers.
Problem Statement
Previously, users could only view products and submit enquiries manually, resulting in a slow and inefficient purchasing process. The lack of a streamlined product search, cart system, and order functionality made navigation difficult and discouraged conversions. The challenge was to design an intuitive, modern interface that simplified complex product structures and empowered users to find and buy the right edge protection system effortlessly.
Design Process
Meeting With Stakeholders
Secondary Research
Primary Research
Building Personas
Solutions
User Flow/ IA
Low Fidelity wireframes
Building Design System
High Fidelity Wireframes
Prototyping
User Testing
Conclusion
The redesign of the Australian Scaffolding website successfully transformed the user experience from a simple product catalogue to a fully interactive e-commerce platform. Users can now browse, compare, and order products effortlessly, while the brand benefits from improved visibility and streamlined customer communication. The project strengthened the company’s digital presence and positioned it as a modern, accessible, and customer-focused leader in the scaffolding industry.
If there was more time available…
With additional time, I would focus on implementing advanced filtering and recommendation systems to enhance product discovery. Conducting usability testing sessions with returning customers would also provide valuable insights to refine checkout flows and improve navigation. Additionally, optimizing the mobile experience for on-site contractors could further boost accessibility and real-time usability.
Learnings
Gained deeper insight into designing for B2B e-commerce platforms, balancing technical accuracy with user-friendly interfaces.
Improved skills in information architecture, ensuring complex product data is structured clearly and intuitively.
Learned the importance of user flow optimization for product search, enquiry, and checkout journeys.
Strengthened collaboration with developers to ensure design-to-development consistency and seamless functionality.
Enhanced understanding of responsive design principles for both desktop and mobile users in industrial sectors.
Challenges Solved
Simplified product discovery through improved categorization, filtering, and visual hierarchy.
Reduced enquiry-to-order time by integrating a direct cart and checkout process.
Addressed content overload by restructuring long product pages into more scannable sections.
Improved user trust by adding transparency through product specifications, images, and documentation.
Enhanced conversion rates with a smoother navigation system and streamlined user interactions.
Case Studies
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Let's connect
Feel free to reach out for collaborations or just to say hello! 🤘
Email:
Kunalshankar77@gmail.com
Phone:
+91-7980072892
Follow:
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